MISAWA IDENTITY
For Misawa Homes, "HOME" encompasses both tangible spaces and intangible experiences that enrich and bring joy to one's life. Ultimately, home is where the heart is. As society evolves and lifestyles become more diverse, the concept of "HOME" will adapt to meet the unique needs of individuals and communities. This evolving vision of "HOME" will continue to shape and redefine living spaces around the world.
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MISAWA PURPOSE
"HOME" is where the heart is. It exists in as many forms as there are hopes and dreams.
Even as people's values and lifestyles change, the hopes and dreams people have
for their lives remain constant. Our hope is for the world to be filled with unique "HOMEs"
that are reflective of each individual's true self. -
MISAWA VISION 2030
Misawa Homes has always questioned the status quo and pushed the boundaries of a traditional housing manufacturer. As societal changes accelerate, we are speeding up our efforts. Through
the co-creation and collaboration between our five core businesses and key external partners,
we aim to enhance the value of "HOME" and introduce new concepts for living and lifestyles. -
MISAWA VALUES
Our "MISAWA VALUES" are made up of our core principles of "Co-Envision,"
"Co-Create," "Co-Challenge" and "Co-Grow". Each core principle incorporates
the concept of "Co-", meaning to do something collaboratively.
"HOME” will expand infinitely as employees with diverse values
work together to create higher quality work.