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Purpose｜ Vision｜ Value
In 2024, we established a new philosophy. To achieve our purpose, we're setting our sights on our
"Vision 2030", a vision for where we want to be in the future. Our employees acting based on our
values is what drives our business forward. Through these business activities, we will expand
the value in the concept of "HOME" in society and contribute to the realization of a sustainable society.
- "Purpose" speaks to our reason for existing.
It involves re-evaluating why our company exists, how it operates within society, and clearly defines its role and approach.
- Our vision for who we want to be by 2030 is spelled out in our
"Vision 2030". This vision serves as an important guide for developing our management plans and business strategies.
- Our "Values" are the fundamental principles and actions that guide the advancement of our business,
right from corporate management to daily operations.
- “HOME” is where the heart is. It exists in as many forms as there are hopes
and dreams. Even as people's values and lifestyles change, the hopes and dreams people have for their lives remain constant. Our hope is for the world to be filled with unique "HOMEs" that are reflective of each individual's true self.
- Misawa Homes has always questioned the status quo and pushed the boundaries of a traditional housing manufacturer. As societal changes accelerate, we are speeding up our efforts. Through the co-creation and collaboration between our five core businesses and key external partners, we aim to enhance the value of "HOME" and introduce new concepts for living and lifestyles.
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Our "MISAWA VALUES" are made up of our core principles of "Co-Envision,"
"Co-Create," "Co-Challenge" and "Co-Grow".
Each core principle incorporates the concept of "Co-", meaning to do something collaboratively. "HOME” will expand infinitely as employees with diverse values work together to create higher quality work.
A lifelong commitment to our homeowners
For over fifty years, the spirit of 'A lifelong commitment to our homeowners' has been the cornerstone of our philosophy and deeply embedded in our employees and business practices. Today, we are not only committed to maintaining this tradition but also to advancing it into the future with our renewed "Purpose."
