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- MISAWA IDENTITY
For Misawa Homes, "HOME" encompasses both tangible spaces and intangible
experiences that enrich and bring joy to one's life. Ultimately, home is where the heart is.
As society evolves and lifestyles become more diverse, the concept of "HOME" will adapt
to meet the unique needs of individuals and communities. This evolving vision of
"HOME" will continue to shape and redefine living spaces around the world.
By re-examining the fundamental concept of "HOME",
we have established a new corporate philosophy.
Through our continuing efforts to create value in society,
we believe the concept of "HOME is where the heart is" will continue to expand
worldwide, connecting each and every one of our customers to the future.
Purpose｜ Vision｜ Value
With the goal of creating value in people's lives, Misawa Homes is placing
the concept of "HOME" at the core of its Purpose, it's Vision 2030 and its Values.
Our Business Vision
To achieve our company-wide vision, we have set out a vision for each of our
core business pillars; the New Home Construction Business, Existing Home Business,
Residential Community Development Business, International Business and the Wellness Business.
